On Originals

Most online art shoppers in 2025 want a print. That's reasonable — prints are accessible, removable, collectable in their own right. We sell limited-edition prints from many of our artists for exactly this reason.

But the conversation in our inbox has been shifting. More buyers — including buyers in their late twenties and early thirties, which is the cohort everyone in this industry is paid to chase — are specifically asking for one-of-one originals. The reason isn't usually investment. It's that prints can be regenerated, and AI-image fatigue has made authorship feel rare again.

What we tell people: an original is a slower commitment. The piece will arrive in fewer copies — usually one — and the value-add is the maker's hand having moved over the surface. The price reflects that. The provenance reflects that. The risk and the reward both reflect that.

If you're trying to decide between a $200 print and a $2,000 original from the same artist, ask yourself one question: in five years, do you want the wall it lives on to be a copy or a witness? Both are valid. They're different things.